“Every minute you spend in planning saves 10 minutes in execution.” — Brian Tracy

At Passado Media, planning is where it all starts. We don’t just throw stuff against the wall to see what sticks. We develop a strategy based on your client's needs and current assets to reach the goals they set. Mapping out the execution of a digital media plan will ensure a smooth delivery while identifying possible challenges down the road. 

For us, the art of media is more than just having a message that engages; it’s seeing beyond the obvious. It's identifying strategies that are creative in design, execution, and optimization. Delivering the right message to the desired audience is our top priority. Understanding why something is working and how to replicate it elsewhere is what sets us apart from the competition. There is an art to running a successful media campaign. At Passado Media, we take an artistic approach to every aspect of the strategy. 

Digital media provides opportunities to understand and use data in new ways. We apply the scientific method to every campaign. We don't just look at numbers, we aim to identify the why behind them.  We carefully observe and measure campaign details, formulate hypotheses, and adjust or refine based on our findings. 

As a media company, you need to provide a consistent service to your customers at scale while maintaining your profit margins. You need a company that can handle the volume while delivering on expectations. At Passado Media, we know how important consistency is. Our goal is to provide a service your company, team, and clients can trust to deliver results. 

Virtually every aspect of digital media can be tracked. With that knowledge comes specific expectations for performance. When we agree on KPIs or campaign goals, we are responsible for delivering them. We are not in the business of saying yes just because there is money on the table.  We are in the business to get your advertisers results, earn your organization's trust, and set real expectations that we are both accountable for. 

Digital media is no longer guided by guessing or past experience; it's driven by data. There are more options today to reach your desired audience than yesterday. Utilizing data to drive decisions is key to successful campaigns, and at Passado Media we do just that. Guessing what's working is not a luxury businesses have, especially if your business is media. All of our planning, decisions, recommendations, and optimizations are based on data. 

There is no "set it and forget" option at Passado Media. Every campaign we manage is optimized for performance. That is our guarantee. We focus on the identified KPIs while providing feedback on what’s working and what needs improvement. We understand that margin is important. We also know that successful campaigns are the pinnacle of building confidence for your sales team and your clients. Optimizing for performance is our top priority.