If Google offers it, Passado Media will manage it.

Pay Per Click advertising, also referred to as search engine marketing (SEM), can be one of the most effective tactics to target people who are ready to buy. A successful search campaign makes it's easier to maintain and expand a wholistic media strategy. The challenge lies in finding the right partner to deliver on the expectations associated with SEM. 

Finding the right keywords that accurately reflect your client's website content is imperative. Writing ad copy that entices engagement and sets the correct expectation about what is on the other side of the click is vital. Because of this, our first step for every campaign is reviewing the client’s website. 

At Passado Media, our number one rule for every Search campaign we build is:

If there is not content for it, we don’t promote it.

Our keyword research stems directly from the products and services offered on your client's website. We write custom ad copy based on those same keywords and website content. We do this for every campaign we manage. No ifs, ands, or buts about it. Cookie cutters are for bakers, not media experts. 

Why Choose Passado as your Google fulfillment partner?

1. Estimates - Our estimates include all the keywords to be use based on your client's website content and goals. Yes, we build the entire keyword list at the estimate stage. Accurate estimates create accurate expectations. 

2. Budget Recommendations - If you don't know what budget to recommend, we've got you covered. Our estimates come with a Good, Great, and Aggressive budget recommendations.

3. Optimization - We focus on the quality score of your keywords. A higher quality score means higher ad rank and placement. It also lowers your cost per click. Other optimizations include negative keywords, adjusting ad copies, and testing landing pages. Our goal is to reach a quality score of at least 5 (ranked 1-10) for every keyword we manage.

4. Accountability - Setting the right expectations is very important. We are not in the business of say "yes" to goals we know are not achievable.  When we agree to specific needs, together will hold ourselves accountable. 

We manage the following Google Products:

Search and Display Text Ads

YouTube - Video and Display

YouTube TV - Instream Video

Our Google Certifications include:

Google Ads Search

Google Ads Display

Google Ads Video

Google Ads Measurement 

Google Analytics